Thursday, 18 January 2007

Dynamic Keyword Insertion and the Content Network

I was looking at my MoneyTies blog earlier today when I noticed the following AdSense ad in the right margin of the page

This ad immediatly caught my eye because it is clearly an ad using dynamic keyword insertion (DKI), or at least, it was intended to do so. However, because it was being displayed as an AdSense ad via the AdWords Content Network, the title line was still using the DKI format.

I'm not sure if this is a temporary bug or is something that's been happening for a while as I've never seen it before. So, for the timebeing, if you're using DKI I'd recommend that you ensure the Content Network is turned off for those ad groups (something I'd recommend anyway!)

As an aside, it's also interesting to note that an add for Yahoo Search Marketing appeared on a page whose contents were primarily about Google AdSense!

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