New AdWords Feature: Preferred Cost Bidding

Google announced today a new bidding option called "preferred cost bidding." This option allows AdWords advertisers to set their desired average price rather than a maximum bid.

First impressions indicate that this involves getting Google to manage your bidding for you so I am cautious about the real benefits of this new option. However, it's early days yet, in fact, this option isn't rolled out to all advertisers yet.

For full details, check out the official blog post.

Tags: adwords