Friday, 20 April 2007

Google Introduces Account Snapshot Page for AdWords

Google has a released a Beta version of its new Account Snapshot page for summarizing the information from your AdWords account. The snapshot page looks something like this:

The page is divided into 3 main sections.

  1. The top-left portion is for Alerts, Status Notifications and Announcements
  2. The bottom-left portion contains links to Help and Tips
  3. The right-hand side contains configurable campaign performance summaries and an interactive graph illustrating either Cost, Clicks, Impressions, or CTR data
You can also select whether to make this page your starting page when logging in, or the familiar Campaign Summary page.

Personally, although the Snapshot page does contain some useful information, I don't see it being of any real benefit to serious AdWords users. The data it contains is too general and I shall be surprised if I ever use it as everything I need is on the Campaign Summary page.

Having said that, it's good to see that Google is continually seeking to improve the AdWords experience by its ongoing efforts to add new functionality, services and an improved interface.



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