Is it just me, or does Yahoo just seem to be copying everything Google does these days?
Here are some examples of things Yahoo has been copying in the online marketing world:
- Yahoo Search Marketing (YSM) has copied Google's terminology for the structure of its advertising campaigns
- It is adding quality score functionality
- It is making available its own equivalent of Google Analytics
- It is going to be limiting ad descriptions to 70 characters (the same as AdWords 2 x 35 character limit fields)
- And now, it has announced that PayPal buttons are going to appear on it's sponsored search listings in just the same way that Google Checkout buttons appear alongside AdWords ads.
Tags: yahoo, google, ysm
16 comments:
Yeah, that is a little ironic isn't it. It's sad to see such a big corporation having to bite off another one.
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its always been there...Yahoo has done majority of the copying but Google is now barging into Yahoo territory of online media marketing....cant say copying though but rightly said, its ironic
Yes, but you also have to remember that Google Adsense it's a copy of Overture (Now called Yahoo! Search Marketing)
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It seems to be little bit disgusting but yet to know is that it must follow some other strategies and methods in advance rather than being a copy cat.
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That's true, Yahoo must look forward to some innovation .
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