Wednesday, 29 November 2006

Yahoo Search Marketing's New Advertising Platform

Yahoo is just beginning to roll out its new advertising platform to U.S. advertisers with, presumably, the rollout extending to non-U.S. advertisers next year. As part of the new platform Yahoo is introducing some terminology changes:

"Categories" is becoming "Campaigns" and "Listings" is becoming divided into "Ads" & "Ad Groups."

Then, of course, we still have "keywords."

So, campaigns, ad groups, ads and keywords - that terminology sounds very familiar. Hopefully that will makes things easier for the unhappy AdWords advertisers switching over to YSM!

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