Small PPC Search Engines Revisited: A Recent Study

MarketingExperiments.com has just released the results of an interesting recent study examining the effectiveness of various smaller PPC advertisement providers. The study looked at the performance of Enhance, Miva, Kanoodle, Mamma, GoClick, AdBrite, and Ask.

The main findings of the study were:

~Conversion rates varied considerably between the various providers
~The nature of the business being advertisement was an important variable
~The cost per conversion varied considerably between the providers

In addition, the study also found, not unexpectedly, that traffic volume from these providers was considerably lower than for the major providers.

The full results of the study make interesting reading and include tabulated results and more detailed commentary and analysis. Definitely worth a read.

As an aside, MarketingExperiments.com is an interesting site providing useful information on a variety of Internet marketing topics and also has an email newsletter and blog.

Update: MarketingExperiments.com has also made available online an audio recording of their clinic on this topic in Windows Media and Real Player formats.

Technorati Tags: ppc, enhance, miva, kanoodle, mamma, goclick, adbrite, ask.com