tag:blogger.com,1999:blog-4371164288021499621.post1791603771403359755..comments2023-07-24T15:23:51.912+00:00Comments on AW4P: Internet Marketing & SEO Blog: Is it Better to Disable the AdWords Search Network?Ianhttp://www.blogger.com/profile/07656553402039339522noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4371164288021499621.post-77173487436670910482006-12-11T21:03:00.000+00:002006-12-11T21:03:00.000+00:00Hi Ian - to test, create two campaigns. One has Go...Hi Ian - to test, create two campaigns. One has Google Search pages enabled and the Search network disabled, and the other has the Search network enabled. Both have the Content Network disabled. <br /><br />Now bid a penny more in the Google Search Pages campaign than the Search network Campaign. This will preferentially select adverts from the Google Search Pages - you can increase the price separation, if you want to make sure. Verify by checking the web server log files for your tagged campaigns - that way you can tell if you getting leakage from Google Search Pages into the Search Network (referer_info data).<br /><br />Oh, and I've done this experiment for several different types of client. For some clients the Search network is a more important source of leads than the Search Pages. In most cases the total profit (not the ROI, but the profit) is greater with both enabled. <br /><br />I thought I'd detailed this in <a href="http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/">notes on the AdWords learning center</a>, but I haven't... it doesn't quite fit any of the questions in the quick quizzes!<br /><br />Cheers, JeremyC.JezChttps://www.blogger.com/profile/09691997989426450140noreply@blogger.com